• Joseph Glass

How Much Does It Really Cost to Make a Music Video?

One of The Grey Medium's stand out services has always been our music video production. From working with new creative artists, to coming up with concepts to express their vision, music videos contribute to a lot of what keeps our company and skills growing. That said, in recent times there have been some that contact us, giving false hope of a production, only to never answer again after a price point is given to them. This is strange because most of these artists boast about how much money they have in the context of their music. It is because of these situations that I decided to write this and explain to the less knowledgeable about how much money it really takes when it comes to professional music video production.

As a whole, I have practically been collecting videography gear my entire life. From cameras, to lights, to green screens. More than likely if you had seen me out in public with my friends between the ages of 13-17, I had a camera in my hands. Up until that point it had just been my favorite creative outlet, but when college was over and reality started sinking in, I knew that in order to do what I love that I couldn't be doing favors anymore for any artist who wanted a music video. While the moral satisfaction received from doing favors for people did make me feel good, in the end I can't buy lunch or pay rent with those feelings.

So, with that said, let's get down to what this article is really about: Why The Grey Medium charges what we do for music video productions?

What You Pay For.

Music Video prices typically cover concept development, storyboards, pre-production, casting, on-camera talent, rehearsals, location fees, props, costumes, production equipment, post-production, editing, motion graphics, visual effects, color correction, video encoding, and digital delivery. With some of those things such as motion graphics and visual effects being an additional fee to your video.

Production Equipment (that we offer)

• URSA Mini 4.6k - 5,000

• Blackmagic Cinema Camera w/ Metabones Speedbooster - 2,600

• Rhino Slider w/ Motion - 2,000

• DJI Ronin w/ Thumb Controller - 2,200

• Rokinon Lens Kit (16mm, 24mm, 50mm, 85mm) - 1,700

• SSD Storage Drives (960GB) - 350

• Lighting Kits & Reflectors - 675

• Orion 8ft Crane - 350

• Ultra Dolly - 350

• Silencer Pro w/ Gimbal Kit - 995

• Smoke Machine - 300

• Tripods & Tripod Heads - 1000

• 10" Monitor - 325

Total Production Equipment Value (not including post production equipment) - $17,845.

This is intended for all of you "Do it Yourself-ers" that think it's less expensive to make your own video than to get a professional to produce it.

The total cost of a professional music video is between $15,000 - $500,000 and up. (Not what we offer)

Compared to this, our pricing at "The Grey Medium" is more than justified.

At the end of the day, if you are serious about your craft, money (or lack there of) won't stop your ambitions. Success in any matter of business is all about finding ways to make things happen.

To see our current pricing go to the Equipment & Pricing page of our website.

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